Scott Semel charts the meteoric rise of barkTHINS snacking chocolate

Sometimes the most disruptive food products are less about blue-sky innovation than taking something familiar, adding a new twist, and creating a completely new category, says Ripple Brand Collective founder and CEO Scott Semel, who has seen his latest creation - barkTHINS snacking chocolate – “take off like a rocket ship”.

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barkTHINS breaking category boundaries